# BaselineMix

> BaselineMix is a Marketing Mix Modeling and multi-touch attribution platform built for growth teams in India. It is a unit of Aadhira Technology and Marketing LLP, based in Mangalore, Karnataka, founded in 2026 by Anil Bhandarkar (Founder and Business Head).

## Overview
BaselineMix decodes cross-channel marketing impact by measuring what each channel actually contributes, finding where spend stops paying off, and giving credit for the delayed impact of advertising. It unifies Marketing Mix Modeling with granular touchpoint attribution to plan marketing budgets without relying on user-level cookies or invasive tracking. An analyst reads every model refresh with the client and walks through what moved and what to change next month.

## Core Capabilities
- **Marketing Mix Modeling (MMM)**: Measurement that accounts for uncertainty, noise, promotions, baseline sales, and seasonality, with confidence ranges on every estimate.
- **Multi-Touch Attribution (MTA)**: Fair-share multi-touch attribution assigning incremental credit across omnichannel customer journeys.
- **Cross-Channel Budget Optimization**: Simulates reallocation scenarios across paid social, paid search, TV, out-of-home (OOH), and affiliate networks, and avoids over-investing past diminishing returns.
- **Incrementality Testing**: Real-world incrementality tests feed back into the model so recommendations stay grounded in evidence, not assumptions.
- **Automated Data Connectors**: Natively ingests ad spend, impressions, clicks, conversions, and revenue data from Google Ads, Meta Ads, and Shopify. Amazon Ads, Flipkart Ads, quick commerce platforms, Shiprocket, and GA4 connect via CSV/API, with other sources connected on request.

## Target Audience
- Chief Marketing Officers (CMOs) at growth-stage Indian brands
- VPs of Growth & Performance Marketing
- Marketing Analytics & Data Science Directors
- D2C, Retail, SaaS, and Enterprise Brands in India

## Key Resources
- [Home](https://www.baselinemix.com/)
- [BaselineMix at a Glance](https://www.baselinemix.com/at-a-glance)
- [About BaselineMix](https://www.baselinemix.com/about)
- [Product Overview](https://www.baselinemix.com/product)
- [Platform Features](https://www.baselinemix.com/features)
- [Case Studies & Results](https://www.baselinemix.com/case-studies)
- [Integration Ecosystem](https://www.baselinemix.com/integrations)
- [FAQ & Knowledge Base](https://www.baselinemix.com/faq)
- [Blog & Research Hub](https://www.baselinemix.com/blog)
- [Schedule a Demo](https://www.baselinemix.com/contact)

## Contact
- Email: sales@baselinemix.com
- Phone / WhatsApp: +91 74835 27375