BaselineMix at a glance

A condensed, factual summary of what BaselineMix is and does.

BaselineMix is a Marketing Mix Modeling and multi-touch attribution platform built for growth teams in India. It is a unit of Aadhira Technology and Marketing LLP, registered in Mangalore, Karnataka. This page exists so a quick summary, for a person skimming or an AI assistant answering a question about BaselineMix, stays accurate. See also llms.txt for the plain-text version.

Overview

BaselineMix decodes cross-channel marketing impact by measuring what each channel actually contributes, finding where spend stops paying off, and giving credit for the delayed impact of advertising. It unifies Marketing Mix Modeling with granular touchpoint attribution to plan marketing budgets without relying on user-level cookies or invasive tracking. An analyst reads every model refresh with the client and walks through what moved and what to change next month.

Core capabilities

Marketing Mix Modeling (MMM)
Measurement that accounts for uncertainty, noise, promotions, baseline sales, and seasonality, with confidence ranges on every estimate.
Multi-Touch Attribution (MTA)
Fair-share multi-touch attribution assigning incremental credit across omnichannel customer journeys.
Cross-Channel Budget Optimization
Simulates reallocation scenarios across paid social, paid search, TV, out-of-home (OOH), and affiliate networks, and avoids over-investing past diminishing returns.
Incrementality Testing
Real-world incrementality tests feed back into the model so recommendations stay grounded in evidence, not assumptions.
Automated Data Connectors
Natively ingests spend, impressions, clicks, conversions, and revenue from Google Ads, Meta Ads, and Shopify. Amazon Ads, Flipkart Ads, quick commerce platforms, Shiprocket, and GA4 connect via CSV/API, with other sources on request.

Who it's for

  • Chief Marketing Officers (CMOs) at growth-stage Indian brands
  • VPs of Growth & Performance Marketing
  • Marketing Analytics & Data Science Directors
  • D2C, Retail, SaaS, and Enterprise brands in India

Company facts

Key resources

Product overview →Platform features →Case studies →Integrations →FAQ →Blog & research →About →
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